{"id":186650,"date":"2019-04-10T16:02:14","date_gmt":"2019-04-10T14:02:14","guid":{"rendered":"https:\/\/progettocultura.intesasanpaolo.com\/archivio-storico\/pubblicazioni\/uncategorized\/il-palazzo-comit-di-luca-beltrami-fotografie-tra-testimonianza-e-interpretazione-1905-1990\/"},"modified":"2020-06-25T13:50:07","modified_gmt":"2020-06-25T11:50:07","slug":"il-palazzo-comit-di-luca-beltrami-fotografie-tra-testimonianza-e-interpretazione-1905-1990","status":"publish","type":"pubblication","link":"https:\/\/progettocultura.intesasanpaolo.com\/en\/historical-archive\/publications\/photographic-books\/il-palazzo-comit-di-luca-beltrami-fotografie-tra-testimonianza-e-interpretazione-1905-1990\/","title":{"rendered":"Il palazzo Comit di Luca Beltrami. Fotografie tra testimonianza e interpretazione (1905-1990)"},"content":{"rendered":"<p>\u201cThere is a scholarly atmosphere at Banca Commerciale, and the staff are like librarians. As I arrive there, I cannot help but feel a sense of reverence, inspired by my childhood memories. Us provincials from the Veneto region would visit Milan just as a Frenchman from the provinces would visit Paris; my grandfather singled out the large, white marble Umbertine building with its black marble base as the finest example of modern architecture\u201d. In Milan to meet Raffaele Mattioli, the \u201chumanist\u201d banker who headed\u00a0<a href=\"https:\/\/progettocultura.intesasanpaolo.com\/patrimonio-artistico\/palazzi-storici\/sede-storica-di-piazza-della-scala\/\">Banca Commerciale Italiana<\/a>\u00a0between 1933 and 1972, in his \u201cViaggio in Italia\u201d Guido Piovene describes his arrival at the headquarters of what he called \u201cthe most Milanese of banks\u201d.<br \/>\nStrategically located in Piazza della Scala between Palazzo Marino and the Theatre \u2013 and not far from Cordusio, the budding economic and financial district of a Milan that \u201cwas becoming a metropolis\u201d \u2013 it was the first bank building designed by Luca Beltrami between 1906 and 1911.<br \/>\nThe prestige of the urban space and the contractor, and the intended use of the palazzo, required the utmost commitment on the part of Luca Beltrami, who even designed its decorative and functional details as illustrated by the architect\u2019s drawings reproduced in the book.<br \/>\nThe new headquarters soon came to symbolise Banca Commerciale Italiana itself, putting across not only the economic might it had achieved in 15 years of business, its solidity and security, but also its \u201cItalianness\u201d: born from a consortium of foreign banks, the Institution was preparing to modify its articles of association in order to \u201cItalianise\u201d its governance.<br \/>\nFollowing in the wake of the first Photographic book in Intesa Sanpaolo\u2019s Historical Archives \u2013 Uno scavo ciclopico. Il nuovo palazzo della Cariplo nel cuore di Milano, Hoepli, 2012 by Serena Berno and Barbara Costa \u2013 the book presents the first comprehensive overview of\u00a0<a href=\"https:\/\/asisp.intesasanpaolo.com\/intesa-web\/tree\/fototeca\/Fototeca\/bci-milano-piazza-della-scala-6.html?root_id=IT-ISP-FT00001-0000001&amp;id=IT-ISP-FT00001-0000001;IT-ISP-FT00001-0006133;IT-ISP-FT00001-0012170;IT-ISP-FT00001-0007356;IT-ISP-FT00001-0007366\">photographs of Comit\u2019s headquarters,<\/a>\u00a0gathered from enlightened donors and scattered paperwork and catalogued by the Archives. The journey begins with building work on the edifice and features shots by leading photographers: a fascinating voyage around the architectural photography of the entire 20th century, amid historical testimonies and interpretations, with the images set in their historic context following an analysis of documents in the archives.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":71930,"template":"","class_list":["post-186650","pubblication","type-pubblication","status-publish","has-post-thumbnail","hentry","pubblication_category-photographic-books"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il palazzo Comit di Luca Beltrami. Fotografie tra testimonianza e interpretazione (1905-1990) | Progetto Cultura - Intesa Sanpaolo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/progettocultura.intesasanpaolo.com\/en\/historical-archive\/publications\/photographic-books\/il-palazzo-comit-di-luca-beltrami-fotografie-tra-testimonianza-e-interpretazione-1905-1990\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il palazzo Comit di Luca Beltrami. Fotografie tra testimonianza e interpretazione (1905-1990) | Progetto Cultura - Intesa Sanpaolo\" \/>\n<meta property=\"og:description\" content=\"\u201cThere is a scholarly atmosphere at Banca Commerciale, and the staff are like librarians. As I arrive there, I cannot help but feel a sense of reverence, inspired by my childhood memories. Us provincials from the Veneto region would visit Milan just as a Frenchman from the provinces would visit...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progettocultura.intesasanpaolo.com\/en\/historical-archive\/publications\/photographic-books\/il-palazzo-comit-di-luca-beltrami-fotografie-tra-testimonianza-e-interpretazione-1905-1990\/\" \/>\n<meta property=\"og:site_name\" content=\"Progetto Cultura - Intesa Sanpaolo\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-25T11:50:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/progettocultura.intesasanpaolo.com\/wp-content\/uploads\/2019\/04\/Quaderni-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"273\" \/>\n\t<meta property=\"og:image:height\" content=\"273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/progettocultura.intesasanpaolo.com\/en\/historical-archive\/publications\/photographic-books\/il-palazzo-comit-di-luca-beltrami-fotografie-tra-testimonianza-e-interpretazione-1905-1990\/\",\"url\":\"https:\/\/progettocultura.intesasanpaolo.com\/en\/historical-archive\/publications\/photographic-books\/il-palazzo-comit-di-luca-beltrami-fotografie-tra-testimonianza-e-interpretazione-1905-1990\/\",\"name\":\"Il palazzo Comit di Luca Beltrami. 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